Publications

I have written/edited 19 books in the field of marketing, and contributed chapters to a further 32 books (51 books in total). I have also recently contributed to a chapter in a Springer book on Cognitive Commerce: Understanding Consumer Behaviour in the Era of AI and Machine Learning (my chapter, with Dr Chabata, is on Voice Technologies and Natural Language Processing in The Context of Consumer Behaviour). The book should be out early in 2026. I am currently working on a book on a Handbook of Trade Indicators and Analytics which I hope will also be on the shelves in 2026.

The books on exporting, international marketing and global business are:

  • Export Marketing Handbook, 2000, published by Export Now, Pretoria (Co-author)
  • Global Business Environments and Strategies, 2003, published by Oxford University Press, Cape Town (Co-author)
  • International Marketing; 2007, published by Oxford University Press, Cape Town (Co-author)
  • International Marketing (2nd ed.) 2011, published by Oxford University Press, Cape Town (Co-author)
  • Global Business Management (2019), published by Juta, Cape Town (Contributing author)
  • Principles of Global Business Management (2019), published by Juta, Cape Town (Contributing author)

The textbooks that I am the author, co-author or editor of (19 books) are:

  • E-commerce for South African Managers, 2000, published by Interactive Reality, Pretoria (Sole author)
  • Export Marketing Handbook, 2000, published by Export Now, Pretoria (Co-author)
  • Integrated Marketing Communications, 2002, published by NAEP, Johannesburg (Co-author)
  • Global Business Environments and Strategies, 2003, published by Oxford University Press, Cape Town (Co-author)
  • Focusing on Customer Service in Southern Africa, 2003, published by Red Pepper Books, Pretoria (Co-author)
  • Managing E-commerce, 2005, published by Juta, Cape Town (Co-author)
  • Distribution Management, 2006, published by NAEP, Johannesburg (Co-author)
  • Integrated Marketing Communications, 2006, 2nd ed., published by NAEP, Johannesburg (Co-author)
  • International Marketing; 2007, published by Oxford University Press, Cape Town (Co-author)
  • Managing E–commerce in Business (2nd ed.), 2008, published by Juta, Cape Town (Co-author)
  • International Marketing (2nd ed.) 2011, published by Oxford University Press, Cape Town (Co-author)
  • Fundamentals of E-marketing, 2013, published by Juta, Cape Town (Co-author)
  • Product Management, 2013, published by Juta, Cape Town (Editor)
  • E-marketing in the South African Context, 2014, Juta, Cape Town (Editor)
  • An Introduction to Information Management and Technology in Business, 2015, Juta, Cape Town (Co-author)
  • E-marketing for South African Students, 2015, published by Juta, Cape Town (Co-author)
  • Managing E-commerce in Business (3rd ed.), 2015, published by Juta, Cape Town (Editor)
  • Product Management (2nd ed.), 2017, published by Juta, Cape Town (Editor)
  • Product and Price Management, 2019, published by Juta, Cape Town (Co-editor)

The textbooks that I have contributed chapters to (32 books) are:

  • Customer Behaviour
  • Consumer Behaviour (4 editions)
  • Public Relations
  • Supply Chain Management (2 editions)
  • Procurement
  • Personal Selling (3 editions)
  • Achieving Excellence in Selling
  • Introduction to Marketing
  • Marketing Management (4 editions)
  • Services Marketing
  • Fundamentals of BrandingCustomer Service (2 editions)
  • Marketing Research
  • Marketing Success Stories
  • Sales Management
  • Strategic Marketing Management (4 editions)
  • Principles of Global Business Management
  • Global Business Management
  • Customer Relations Management