Kallier, S.M., Bothma, C.H. and Wiid, J.A. 2025. Decision-making process of the hyper-connected consumer: Towards a capricious and ubiquitous decision-making model. Consumer Behaviour Review, Confirmation of acceptance in April 2025.
Bothma, C.H. and Chigada, J. 2025. Concording trade data with industry data for richer industry-level trade insights in South Africa. South African Journal of Economics. Confirmation of acceptance in May 2025
Bothma, C.H. and Chabata, T. 2025. Understanding Consumer Behaviour in the Era of AI and Machine Learning, Chapter accepted in book to be published by Springer, Cognitive Commerce, Editors: T. Masengu, R., Kiwa, F.J., Chabata, T. and Jaravaza, D.C.
Bothma, C.H. and Chigada, J. 2024. Promoting the internationalisation of the footwear and leather industries in South Africa through the lens of trade performance indicators. Management Dynamics, 33:1,22-43.
Bothma, C.H. 2024. Conceptualising the World Risk Society thesis of Ulrich Beck in the context of the discipline of Marketing. The Retail and Marketing Review, 20:1, 127-147.
Kallier-Tar, S. M., Bothma, C.H. and Wiid, J. 2024. Decoding the hyper-connected consumer: Unveiling the factors that influence decision-making. International Journal of Research in Business and Social Science, 13:3, 36-53.
Mothudi, A.T.M. and Bothma, C. 2023. Use of Social Media Marketing in Laundry and Dry-Cleaning Small Businesses in the Ekurhuleni Metropolitan area. The Retail and Marketing Review, 19:2, 27-43.
Kembo,S. and Bothma, C. 2023. A critical review of the health-marketing activities of the Ministry of Health in Zimbabwe in the context of the Coronavirus Pandemic., Journal of African Media Studies, 15:1, 91-106.
Cant, M.C. and Bothma, C. 2023. Fashion retail strategies in-store design and planning: The case of South Africa. Journal of Entrepreneurship and Sustainability Issues, 10:4, 408-427.
Bothma, C.H, Cant, M.C. and Wiid, J.A. 2021. Developing a framework for a national export portal in South Africa. Expert Journal of Marketing, 9:2, 53-65.
Bothma, C.H. and Joubert, J.P.R. 2019. Measuring consumers’ affective attitudes to debt and saving in South Africa using self-assessment manikins. Marketing and Retailing Review. 9:2, 72-89.
Bothma, C. 2018. Turning to Neuroscience to Tap into Emotions: Don’t Ignore the Emotional Side of Customers. Graziadio Business Review. 21:2, 2159-2977.
Barnard, S.M., Cant, M.C. and Bothma, C.H. 2017. The identification of criteria for the optimal use of Facebook pages for marketing purposes: A South African perspective. Journal of Business and Retail Management. 11:2, 65-78.
Bothma, C.H. and Joubert, J.P.R. 2016. Leveraging competitive value from neuromarketing research in retailing-an opportunity waiting to be exploited: A perspective. The Retail and Marketing Review.15:1, 92-96.
Bothma, C.H. and Cant, M.C. 2012. An analysis of South Africa’s trade with Australia: Opportunities for the future. Foreign Trade Review. 47:1, 18-34
Bothma, C., Cant, M.C. and Du Toit, M. 2012. Reflecting on the Modification of a Summative Assessment Instrument to Redress its Linguistic Complexity for Second-Language Learners in an ODL Context. International Business & Economics Research Journal.
Bothma, C.H. and Cant, M.C. 2011. Applying learning technologies in an open-learning context. International Business & Economics Research Journal. 10:12, 117-126.
Bothma, C.H. and Cant, M.C. 2011. Adopting learning technologies: From belief to practice. Educational Studies, 37:4, 375-389.
Bothma. C.H. and Cant, M.C. 2010. The effectiveness of Trade Map as a tool for measuring the trade potential between South Africa and China. Corporate Ownership and Control. 8:1, 463-473
Bothma, C.H. and Cant, M.C. 2010. The Learning Technology Conundrum – Lecturers’ Perspectives? Progressio, 32:1, 55-73.
Du Toit, M.N. and Bothma, C. 2009. Evaluating the usability of an academic marketing department’s website from a marketing student’s perspective. International Retail Marketing Review, 5:1, 25-37
Bothma, C.H. and Machado, R. 2007. The trade relations between Brazil, India and South Africa. Journal for Latin American Studies. 23:1 & 2.
Conference papers and other research-related reports
International Competitiveness, National Congress of Businesswomen, Johannesburg, July 1996.
Desk Research in Exports using the Internet, Pretoria, January 1997, Research report submitted in partial fulfilment of the requirements for the Diploma in Export Management.
The Internet in Marketing Education, Marketing Educator’s Conference, Wild Coast, October 1996.
Internet Strategies for SMMEs, International SAESBA Conference, Victoria Falls, Zimbabwe, April 1997. Best Practical Paper Award
Export Structures in South Africa for starting exporters, Agricultural Conference, Potchefstroom, July 1997.
Improving the International Competitiveness of Exporters using the Internet, EBM Conference, National Productivity Institute, Pretoria, November 1997
The Generic Dimensions of a Successful Business Web Site, IMM Conference, Cape Town, April 1998
E-commerce and Taxation, Bull/Oracle Conference, Tax into the 21st Century, Entebeni Game Reserve, August 2000
“Shaping your content design and maximising web usability and functionality” at the Marcus Evans conference on Web Development held in Johannesburg, 2001.
“Implications of the New Economy for HR” paper presented at the National HR Forum’s conference held in Midrand, 2001.
“International Marketing for SMEs” week programme presented at the Small and Medium Industrial Development Organisation (SMIDO) in Mauritius August 2001.
“E-risk in Business” paper presented at the IBC seminar series held in Johannesburg, 2001.
“International Marketing for SMEs” (week programme) presented at the Small and Medium Industrial Development Organisation (SMIDO) in Mauritius September 2002.
“The e-commerce management model: Creating a “road map” for small businesses in the online world” presented at the SAIMS Conference in Sun City, September 2002
“International Marketing for SMEs” (week programme) presented at the Small and Medium Industrial Development Organisation (SMIDO) in Mauritius August 2002.
“International Marketing for SMEs” (week programme) presented at the Small and Medium Industrial Development Organisation (SMIDO) in Mauritius July 2003.
“E-Trade in South Africa” contractresearch undertaken for United Nations Conference on Trade and Development
Report on the Viability of Establishing an Export Portal in South Africa, undertaken for the Trade Point Pretoria Tshwane, July 2004
Usability and Focus Group Research on the Unisa Website and Academic Calendars undertaken on behalf of the Unisa Management (team project)
Needs and Gaps Analysis of Exporters in South Africa, undertaken for the Trade Point Pretoria Tshwane, April 2005
Usability study of the DTI web site and proposal regarding a national export portal for South Africa, 2006 undertaken on behalf of the ITC, Geneva.
Towards a common content framework for National Export Portals: An evaluation of selected National Export Portals from around the world. Joint paper presented at the B&ESI Conference in Lugarno, Switzerland from 15-19 July 2008. Submitted together with Prof Mike Cant.
Comparing the usability of an academic marketing department’s website at three competing Universities from a marketing student’s perspective. Joint paper submitted to the International Journal of Arts and Sciences Conference to be held in Las Vegas, USA. Submitted together with Michael du Toit. Best Practical Paper Award
Developing a Holistic Framework of Export Risk Management – An exploratory study. Paper presented at the International Banking Conference held on board the MV Sinfonia from 26-28 November 2009.
The Conundrum – Which Learning Technologies to Use? Paper presented at the EduLearn09 Conference in Barcelona, Spain from 6-8 July 2009. Submitted together with Prof MC Cant.
Reflecting on the modification of a summative assessment instrument to redress its linguistic complexity for second-language learners in an ODL context. Paper published in the IBER, Vol. 11, No. 8, August 2012. Submitted together with Prof MC Cant and Mr MN du Toit. Best Paper Award
A (text-based) network analysis on sustainable trade: A South African versus global view. A work-in-progress paper presented at the 17th International Business Conference in 2024.
